Post by account_disabled on Jan 23, 2024 22:43:01 GMT -5
What are empathy cards for? An empathy map is a visualization of the characteristics and needs of the target audience. It can replace the familiar portrait of the client or complement it. 1 - An empathy map is a visualization of the characteristics and needs of the target audience The main advantages are as follows A worthy alternative to a template description of customers As a rule, potential customers are described quite standardly: men, women, from 18 to 55 years old, with an average or high income level, living in Ukraine (Kiev, Odesa, etc.). But such a description says absolutely nothing.
Empathy maps allow you to specify data about the C Level Executive List audience and answer the question "Who is your customer?" in detail. Distribution of the audience into "own" and "others" "Yours" are those whom you can help solve their problem with your product or service. "Strangers" are those who may not have the same problem that your product or service solves. No need to sell to those who don't need your product. Yes, you will be able to generate demand, but you will spend a lot of money and time. As Hopkins said: “In order to successfully sell shaving cream to peasants in Russia, you will first have to teach them to wear beards. The costs will be excessive."
Consumer segmentation In the process of analyzing the target audience, it may turn out that you have several distinct segments. This is just great, as you can create several promotion strategies in the future. Empathy maps help identify audience segments and offer solutions for each of them. Understanding what to talk about with your audience By detailing the needs of CA, you will understand what to talk about with clients. I will note, about what, and not in one language. I don't really like the wording "speak the same language as the audience". The audience may use profanity or slang, and talking to them is so pointless. Empathy maps show things that interest your audience. Why marketing analysis is indispensable Many sources claim that empathy maps can be drawn up in half an hour or an hour. But, in fact, it is not so.
Empathy maps allow you to specify data about the C Level Executive List audience and answer the question "Who is your customer?" in detail. Distribution of the audience into "own" and "others" "Yours" are those whom you can help solve their problem with your product or service. "Strangers" are those who may not have the same problem that your product or service solves. No need to sell to those who don't need your product. Yes, you will be able to generate demand, but you will spend a lot of money and time. As Hopkins said: “In order to successfully sell shaving cream to peasants in Russia, you will first have to teach them to wear beards. The costs will be excessive."
Consumer segmentation In the process of analyzing the target audience, it may turn out that you have several distinct segments. This is just great, as you can create several promotion strategies in the future. Empathy maps help identify audience segments and offer solutions for each of them. Understanding what to talk about with your audience By detailing the needs of CA, you will understand what to talk about with clients. I will note, about what, and not in one language. I don't really like the wording "speak the same language as the audience". The audience may use profanity or slang, and talking to them is so pointless. Empathy maps show things that interest your audience. Why marketing analysis is indispensable Many sources claim that empathy maps can be drawn up in half an hour or an hour. But, in fact, it is not so.