Post by account_disabled on Jan 23, 2024 23:52:26 GMT -5
Struggling to prove social media ROI to your clients, boss, or team? In this post I share how to prove the business impact of social media on your company's bottom line – free from Google Analytics and complicated spreadsheets. How to Prove Social Media ROI (+ New ROI Tracking Tool) Save PUBLISHED 16 MARCH, 2022 | BY DONNA MORITZ This post contains affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. ROI or “Return on Investment” is a hot talking point when it comes to marketing. We're often asked why we do what we do, and what is the return on our investment of time and money? It can be a challenge, in particular, for social media professionals to prove the business impact of social media on a company's bottom line. Why Should We Care about Social Media ROI? Great question. Proving the business impact of any of our activities – including social media – is important.
It allows us to validate the effectiveness of our work. But until now, some marketing strategies have been easier to track and quantify than others. While we can easily track leads, website visits and conversions, there's one thing that has been difficult to track: social media. Put simply, Social Media ROI has been dang hard to prove. Yes, it's possible to do it… but it requires an entangled mess of Google Analytics, hacked together spreadsheets Country Email List and piecemeal data from a whole bunch of different sources. And don't get me started on UTMs. Tracking links is just a dog's breakfast of a mess. Sadly, the result is that many social media professionals are not effectively able to “prove” the business impact of their content on the bottom line of the company. This means that unfortunately social media is often seen as the important revenue generator that we know it can be. These challenges have been highlighted by research conducted by Agorapulse.
They showed that 98.2% of social media posts that could contribute to revenue, will never be tracked: How to Prove Social Media ROI (+ New ROI Tracking Tool) - UTM tacking statistic quote by Yikes! What if there was an easier way to track our content and prove social media ROI? What if all those missed UTMs and data wrangling could be replaced with something better (and easier)? What if social media managers and teams could prove their value in revenue terms? Now they can. Enter my favorite social media management tool. I've shared my love of many times on this blog, and I have been an Ambassador for a number of years. I use to schedule my social content (and my group content too). If you want to find out more about why I love Agorapulse, then watch this video. But let's talk about their new ROI Tracking feature. It takes things to a whole other level and proves (yes, I used the P word) the ROI of social media. Introducing ROI Tracking (to Prove Social Media ROI) ROI Tracking in Agorapulse ROI Tracking is a new feature inside Agorapulse that proves the ROI of social media – including sales, leads and visitor behaviour. ROI Tracking gives.
It allows us to validate the effectiveness of our work. But until now, some marketing strategies have been easier to track and quantify than others. While we can easily track leads, website visits and conversions, there's one thing that has been difficult to track: social media. Put simply, Social Media ROI has been dang hard to prove. Yes, it's possible to do it… but it requires an entangled mess of Google Analytics, hacked together spreadsheets Country Email List and piecemeal data from a whole bunch of different sources. And don't get me started on UTMs. Tracking links is just a dog's breakfast of a mess. Sadly, the result is that many social media professionals are not effectively able to “prove” the business impact of their content on the bottom line of the company. This means that unfortunately social media is often seen as the important revenue generator that we know it can be. These challenges have been highlighted by research conducted by Agorapulse.
They showed that 98.2% of social media posts that could contribute to revenue, will never be tracked: How to Prove Social Media ROI (+ New ROI Tracking Tool) - UTM tacking statistic quote by Yikes! What if there was an easier way to track our content and prove social media ROI? What if all those missed UTMs and data wrangling could be replaced with something better (and easier)? What if social media managers and teams could prove their value in revenue terms? Now they can. Enter my favorite social media management tool. I've shared my love of many times on this blog, and I have been an Ambassador for a number of years. I use to schedule my social content (and my group content too). If you want to find out more about why I love Agorapulse, then watch this video. But let's talk about their new ROI Tracking feature. It takes things to a whole other level and proves (yes, I used the P word) the ROI of social media. Introducing ROI Tracking (to Prove Social Media ROI) ROI Tracking in Agorapulse ROI Tracking is a new feature inside Agorapulse that proves the ROI of social media – including sales, leads and visitor behaviour. ROI Tracking gives.